Russell Westbrook Launches RW Digital To Increase Representation In Advertising
The nine-time NBA All-Star has launched a digital media division under his company Russell Westbrook Enterprises.
Representation holds power and basketball star and businessman Russell Westbrook is putting the focus on ensuring multicultural audiences see themselves reflected in the products and content they consume. The nine-time NBA All-Star has launched a digital media division under his company Russell Westbrook Enterprises.
Westbrook will use the new venture—dubbed RW Digital—as an avenue to help global brands connect with diverse audiences and elevate the work of publishers of color. Causal IQ—a strategic digital marketing firm—will partner with Westbrook’s team to support corporations in taking a culturally responsive approach to their work. RW Digital’s client portfolio includes American Airlines, PepsiCo, AT&T, the American Entertainment Network and Moderna.